AKMG will be exhibiting at this event - booth #5984
Without a doubt, this year's ad:tech San Francisco will be another
great digital marketing event. As usual, a collection of the best
and brightest in the online world will be gathering to meet, learn
and share valuable tips and tricks about online marketing. Some big
names you'll see at this year's ad:tech San Francisco will be George
Kliavkoff, Jeffrey Hayzlett and Kevin Rose. Not only will you be
able to see these industry luminaries, you'll even be able to watch
a taping of Internet Superstar!
Opening Keynote At ad:tech San Francisco -- Media In The Digital Age
George Kliavkoff, Chief Digital Officer at NBC Universal, will give
the opening keynote at ad:tech San Francisco. At NBC Universal,
Kliavkoff oversees the distribution of digital products across
multiple platforms, digital innovation, product development, portal
and partner relationships.
His keynote, "Consumers, Content and Control: Big Media in the
Digital Age" should present some insight into the changing online
world and the opportunities it presents. He contends that during the
past two years, a shift has happened in the way that entertainment,
media and content companies have dealt with the emerging digital
landscape.
As all new technologies do, these are creating new challenges and
unique opportunities for these companies. Now there are new,
multi-platform production and distribution opportunities for
original content -- which could bring these companies a potentially
large new revenue stream.
Kliavkoff will certainly have some interesting insight on the topic
of the distribution opportunities for content. Make sure not to miss
his opening keynote.
Watch A Taping Of Internet Superstar at ad:tech San Francisco
The closing keynote at ad:tech San Francisco won't really be a
keynote at all -- it'll be a taping of Internet Superstar.
No longer is video content on the web solely for the home
enthusiast. Now there are slickly produced, professionally developed
videos online for people to watch. Some of these videos are so
popular -- especially among the 18 to 34-year-old demographic --
that they garner more viewers than traditional TV shows.
These shows give more than just entertainment; many also provide
information and inspiration, along with a little entertainment
thrown in for good measure. When you attend the taping of Internet
Superstar, you'll be able to see what goes on behind the scenes
during the creation of an Internet show. You'll also meet some of
the most popular stars of the Internet -- and even learn how to
leverage these programs to deliver tremendous benefit to your
clients and your company.
What is Internet Superstar? It's an online show, hosted by Martin
Sargent and Gator, hosting the world's most popular, compelling and
outrageous characters to share stories about what life is like at
the top of the online heap. This session will host Kent Nichols,
Co-Creator, AskANinja.com, Beatbox Giant Productions, LLC, Kevin
Rose, Founder, Chief Architect, Digg, Jeff Macpherson, Producer and
Star, Tiki Bar TV and Jay Speiden, Head Writer, Producer, Co-Host,
Revision3.
Learn How To Keep Your Brand Fresh In The Digital Age At ad:tech San
Francisco
Jeffrey Hayzlett, the Chief Business Development Officer at Eastman
Kodak Company, will be giving a presentation entitled, "This is Not
Your Father's Kodak."
Hayzlett will discuss how the Internet has changed the Eastman Kodak
Company. With the popularization of the Net and digital photography,
people have gone from film cameras to digital ones and from film
development costs to free viewing of digital images and relatively
inexpensive photo printing. Tangible photo albums are now zooming
all over the Internet, to be shared by a potentially infinite
audience.
If Eastman Kodak didn't embrace the changing technology, they
probably would have floundered as a business. However, they shifted
their way of working and went from a 21st Century product into a
21st Century brand experience.
Learn how Eastman Kodak accepted these changes and you'll be able to
gather some strategies to help keep your brand relevant in today's
constantly changing online landscape.
ad:tech San Francisco -- Roundtable: State Of The Industry
The digital revolution is dramatically changing how things work now
and how they will work in the future. Current estimates put online
advertising at $32 billion by 2010. Marketers are going to start to
leverage their digital presence more to create a dialog with
customers.
Going online, they will be able to optimize their message
effectively, perfect their delivery and drive strong brand
preference.
When you attend this conference, you will discover which
technologies and trends will be at the forefront of the industry and
which will drop off. This will help you get ready for the changes in
the online marketing front and get yourself up to speed with current
happenings.
Speaking at this roundtable, will be Randall Rothenberg, President
and CEO at Interactive Advertising Bureau, Todd Teresi, Senior VP,
Yahoo! Publisher Network at Yahoo! Inc. and Jeremy Wright Global
Director Mobile Brand Strategy at Nokia Ad Service.
Other Roundtables And Presentations At ad:tech San Francisco
Other presentations at ad:tech San Francisco include a roundtable
entitled "The Art of Conversation - Building Great Brands in the
Digital Age," which is a must-attend for everyone interested in
having a strong online brand. Just as important is another
roundtable entitled, "You Don't Know Jack! Teens Speak Out." This
roundtable will have actual teens -- not "experts" who think they
know how teens act. You'll be able to hear from the targeted
demographic yourself, without any fluff.
This year's ad:tech San Francisco will certainly help people with
online strategies. From the opening keynote to the closing taping of
Internet Superstar, there will be so much to see, hear and learn
that the only way to not coming away more savvy with your online
strategies is to sleep through the entire event -- and even then,
you might pick up something through osmosis! |
