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New York is a center for world markets, and ad:tech New York
is the perfect center for a digital marketing conference.
Any company looking to learn how to better gather
information about their clients and use that information to
improve their business, any company looking for tips on
optimization, brand-building and getting the most out of
digital marketing techniques has a reason to attend ad:tech
New York.
ad:tech New York offers expert keynote speakers, informative
panels, challenging workshops and thought-provoking
exhibitions, all designed to make your company a leader in
digital marketing and provide ideas on how to promote
growth.
Ad:tech New York Keynote SpeakersThe keynote speaker is
considered by many to be the highlight of the ad:tech
experience. ad:tech keynote speakers are the undisputed
experts and leaders in their fields of interest. Prior
ad:tech New York keynote speakers have included Nick
O’Brien, Worldwide CEO of Universal McCann, on facing the
challenges and opportunities provided in the new media
universe.
Ad:tech New York Panels
No ad:tech conference would be the same without the high
quality, informative panels provided and ad:tech New York is
no exception. Prior ad:tech panels have included: The Art of
Conversation, a panel on today’s brands’ approaches to new
media and new technology, featuring Susan Whiting, Executive
Vice President of the Nielsen Company, Beth Comstock,
President of Integrated Media at NBC Universal and Carla
Hendra, co-CEO of Ogilvy North America, moderated by the New
York Times’ Stuart Elliott. Another panel discussed the
state of the industry as viewed by brand leaders and market
analysts and another, “The Disruptors,” was a panel
dedicated to looking at the companies and individuals
willing to buck trends and change the “status quo,”
moderated by Jon Fine of BusinessWeek magazine. Still other
panels dealt with issues such as Social Media and Consumer
Generated Content, Defining the New Media Currency,
Defensive Branding, Why Some Advertisers Successfully use
Emerging Media and Why Others Can Not, the Online Female
Consumer, 360 Degree Measurement and Analytics, Local and
Mobile Search Strategies and many more.
Ad:tech New York Special Features
Although the conference begins on November 4, the
exhibitor's hall is open starting on November 3, so
attendees can get a jump-start on all the companies
demonstrating their products and services at the conference.
The conference is structured to focus on three separate
ideas in the digital media industry: Media and Branding,
dealing with measuring and extending one’s brand, Emerging
Platforms, studying the incorporation of new technologies
into your company’s marketing strategy and Performance
Marketing and Consumer Behavior, identifying and learning to
take advantage of consumer trends. In addition, the Exchange
Series is a lecture/workshop hybrid that participants
wishing to more fully interact with ad:tech’s expert
panelists will definitely want to be a part of.
Ad: tech New York Exhibitions:
The exhibitor’s hall is a big part of any ad:tech event.
Since ad:tech New York promises to be the largest ad:tech
event, it needs a large exhibition hall. The ad:tech New
York exhibitor’s hall at the New York Hilton features three
floors of exhibitions, incorporating as many as 350
interactive marketing companies. If you can’t find the
digital marketing company you are looking for here, it
probably doesn’t exist yet. If your company has a booth,
they can enjoy the full day devoted solely to the
exhibition, meaning plenty of attention for your products
and services from attendees to the conference.
Ad:tech New York Sponsors:
Whatever benefits exhibitors receive by participating in
ad:tech are increased exponentially for sponsors. Sponsors’
booths stand out from the rest and brand awareness is a huge
benefit, as the sponsor company’s logo will be repeatedly
noticeable throughout the event.
Ad:tech New York Networking Opportunities
Last year, over 10,000 advertisers, marketers and vendors
converged on the ad:tech New York conference to discuss new
media techniques, strategies and concepts. You can bet that
some strong relationships were formed in that time, and even
more such relationships will be forged this year.
Ad:tech New York: The Numbers:
Ad:tech New York is the best attended ad:tech event and
growing every year, with over 7,000 attendees in 2005, over
9,000 in 2006 and over 10,000 in 2007. More than half of the
attendees are either CEO, President or General Management of
their company or are the Marketing Director or Manager for
their company. Companies with representatives attending
ad:tech events include The New York Times, MTV, NBC
Universal, Time Warner Cable, Microsoft, IBM, Nickelodeon,
Nike and Sprint.Be a Part of Ad:tech New York
Attendees:
It’s no surprise that plenty of people want to be part of
the action at ad:tech New York 2008, November 3 through 6 at
the New York Hilton, but since the event does not take place
until November, registration information is not yet
available. Interested parties can receive all the up-to-date
information on registering for ad:tech events by going to
the ad:tech website and registering on the subscribe page.
Provide basic information such as name, email address and
your primary media marketing interest, check the box for New
York, and you’ll be one of the first to know when it’s time
to register for ad:tech New York.
Exhibitors:
There’s plenty of time to contact ad:tech regarding an
exhibition booth at ad:tech New York. The exhibition hall is
an ideal opportunity for vendors to connect with
advertisers, publishers and others in the digital marketing
game. An exhibition booth increases your company’s exposure
dramatically and makes it easy to generate new leads and
show off your company’s wares to a wide range of potentially
interested parties. Those who peruse the exhibition hall
will find exhibits, technologies and services in the areas
of search engine marketing, search engine optimization,
viral marketing, mobile marketing, media buying, metrics and
more.
After Ad:tech New York
The ad:tech opportunities don’t stop after ad:tech New York
is over. Convenient downloadable podcasts can let you enjoy
the speakers you missed, or refresh your recollections of
the events you did attend. Furthermore, whether it’s in San
Francisco, Miami, Chicago or even Beijing, Singapore or
Sydney, there’s likely to be another ad:tech event bringing
you the very latest in digital media innovations and
information right around the corner.
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