We all see some fairly clever ads or ad campaigns on a day to day basis.  I actually just saw a new Burger King ad the other day that was definitely not appropriate to even discuss here on my blog, but yet it was still funny. (Google ‘BK Super Seven Incher’).  Anyways, burgers aside - I was reading an article about Vodafone.  Vodafone is going to begin a campaign called “The Taxi Grand Prix”.  This very creative ad campaign ties along with Vodafone’s sponsorship of the 2009 McClaren F1 team.  Basically, this campaign will use Vodafone’s GPS and location based services to monitor and follow 10 specific United Kingdom cabbies in real time as they participate in the same number of miles that the F1 car would would do in a single race.

Contestants would pick a team of two Vodafone sponsored taxis from the total of 10 taxis scattered throughout the five major cities in the U.K.  The team that can finish the race distance first over the course of their working week will win.  And the users can track their team cabbies using the live GPS through the ‘Taxi Grand Prix’ site.

Vodafone really wants to have some stake in the location based realm of advertising and more recently, they have announced they would be testing a lot of location-aware ad products this summer.  Vodafone will probably have a lot of followers with this campaign because of the involvement with F1 racing, which has a large number of followers.  Not only will consumers be aware of Vodafone’s campaign, but also aware of their leeway into the location based technologies world.

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This entry was posted on Sunday, June 28th, 2009 at 6:45 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.