Let me start by giving a definition to this term ‘HoloCam Marketing’.  HoloCam Marketing could be defined as the process of using a webcam and a clever piece of programming to create the appearance of a three dimensional hologram that you can interact with.  I know it sounds a little weird that this technology is a form of marketing, but it true.  I am not sure if any of you have seen the new technology that XBox recently released, called Natal that allows you to interact in this exact way when you play video games.  You can scan your skateboard into the system and then ride in your favorite skateboarding game.  All with the use of no remotes, only a webcam.  (Trust me, google XBox Natal-it will blow you away).  And earlier this week the United States Postal Service created a new feature on their site called the “Virtual Box Simulator”.  Through the use of the webcam, this service recognizes a piece of paper that you hold, and makes an image of a box appear in your hands and you can movie it around in any direction as if it were real, and in your own hands.  This is nothing more than a toy but let me tell you that this form of technology does creep into the world of marketing, and it works really well!

There is one thing for sure, when you experience this technology for yourself, you will be talking about it. A lot.  You won’t be able to help but tell everyone you know.  The fact that there is an interaction with this technology makes it all more interesting and fun.  Also, there is no need for you to go buy any more hardware or software to be able to access this technology.  There is no real wall between this technology and the general public means that it will reach a lot bigger audience.   Even if it something that may seem a little ‘too much’ for a lot of people, there will always be that lingering curiosity as to how it actually works and may bring a lot of traffic to your site, regardless if it is of interest to someone.  This new method of technology will help marketers greatly for all of the reasons I previously stated.  I personally think it is pretty cool and I will definitely be checking and following how this marketing trend folds out!

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This entry was posted on Sunday, June 21st, 2009 at 10:40 am and is filed under Jack's Blogs, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.