Weird title, I know. But the phrase “fat and lame” came up twice this week in conversations with two different advertisers…so of course I had to blog about it. Fat and lame is what happens when a company gets too big that they are at the point of becoming inefficient, slow, cumbersome and bogged down with red tape and unproductive B.S. The actions taken by fat & lame companies are the exact opposite of everything that a start up stands for and represents - innovation, growth, hungry, quick moving and streamlined. The absolute antithesis of fat & lame.

When the picture is painted like that, who in their right mind who want to work for a “fat and lame” enterprise? Not me! I figured that out a while ago that I’ll only work for small start ups since I can’t deal with slow moving people and companies. I have lived on the east coast for too long to tolerate slow…no thank you! Life is too short to deal with extra, unnecessary stress…especially in our fast-paced industry with non-stop trade shows and months that fly by. It seems from the conversations I had this week with colleagues, most think along the same lines that fat and lame is something to avoid!

On that note, if you’ll be at ad:tech San Francisco, be sure to stop by our booth #5984. If you’re lucky, maybe you’ll snag one of our fabulous AKMG skate decks. Be sure to get there early…they were a huge hit at Affiliate Summit and I’m sure this event will be no different. No fat and lame allowed!

This entry was posted on Friday, April 11th, 2008 at 8:24 am and is filed under Tara's Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.