It seems like every time you turn on the news and browse any news websites, all you hear about is the recession and the terrible state of the U.S. economy. It seems as the though the CPA world is booming despite all of the doom-and-gloom in our economy. It makes sense that consumers cut their respective budgets in a recession, but that just opens up the window for advertisers to offer coupons and other discounts to entice those budget conscious consumers to continue to buy. From an online perspective, we know that marketers will move dollars from more expensive traditional media like TV to the web which leaves us in a great position to capitalize on this shift.

The news isn’t all doom and gloom which is another reason we’re seeing an upswing in the performance-based advertising business. Just today I read a story titled “The Strangest Recession in Economic History” which said that everyone is talking about the recession but we have had two straight quarters of positive GDP growth so far this year which doesn’t quite make you think of a recession. This is contrary to everything you hear about the current real estate market & housing crisis, credit card problems and constantly increasing oil prices.

We’re happy to report that our advertisers are seeing great ROI with their campaigns they are running with us even during this slowdown period. Makes me happy I’m in this business, versus the real estate business here in Miami (yuck)….

This entry was posted on Monday, June 2nd, 2008 at 1:40 pm and is filed under Tara's Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.