Have you noticed if you post up a profile on Facebook or LinkedIn and do a natural search for yourself you come up first page rankings same day? That is because social media fits in perfectly with Google’s current algorithm that wants to see “authoritative names,” “original content,” “high page rank.” Having a profile on Myspace, Facebook, Twitter, Digg, etc. gives you exactly that. Creating a profile on any/all of these sites gives automatic authority and credibility on the internet.

One can spend a tens of thousands of dollars on an SEO strategy, to allow customers to find you. Your site may rank #1 but what happens if a competitor or one unhappy customer launches bad reviews about your product/service on a blog site or shopping site that allows for customer reviews that shows up #2. Nowadays more and more people are turning to social media as their resource for information to make purchasing decisions.

You can see why it is important to integrate social media as an integral part of your marketing and SEO strategy, not only for ranking and exposure but plays a key part in one’s reputation management.

This entry was posted on Sunday, June 14th, 2009 at 3:49 pm and is filed under Shanti's Blogs. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.