I must say, for being in an industry of people who hold virtual trade shows, have personal avatars in their email signatures, and who haven’t logged off instant messenger since 2001 (wow, we really aren’t the coolest bunch, are we…), I still believe the art of the good ol’ telephone call to be the most effective means of communication. As old fashioned as that seems, it is much harder to get lost in the lingo via telephone. Plus it is always nice to match a voice to an AIM buddy icon… heh heh.

It is far too easy to get caught up in the technical terminology of Affiliate Marketing and the online industry. Everyone has their own way of saying things in a much more complicated manner, and I all too often find myself constantly asking for further clarification, rereading emails once or twice (ok maybe three times) to try and make sense of it, and getting lost in lengthy AIM conversations.

eCPMs, eCPCs, CPAs, CPLs, CPCs, CTRs…we all know the list of terminology could go on for hours. While this lingo holds definite value in the the communication efficiency department, there is also something to be said about the less-is-more philosophy.

One of my wise affiliates once said to me, after I had “pinged” him asking for numbers on an offer that had been tested, “Michelle, I can’t give you any numbers, but I can tell you that there are only three classifications in my book to describe an offer: winner, try again, or strike out.. and this one was a winner.”

I remember thinking, wow… that was the best high-tech lingo I’ve heard yet. You don’t need any fancy lingo to convey that message. It’s simple really– find the winners.. and keep them at bat.

This entry was posted on Saturday, January 12th, 2008 at 12:55 pm and is filed under Michelle's Blogs, Publishers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.