Here we are again, that time of year where retailers are on the edge of their seats, waiting to see the effects of our grim economy on consumer holiday spending. 

I read an article that said 42% of U.S consumers expect to spend less this holiday season, and will make purchasing decisions based on whether or not retailers offer coupons. Online advertisers have to take into consideration more than just holiday creative when marketing to consumers. Regardless of attractive landing pages and short forms, consumers will be looking for the best discounts and promotions with the hopes of stretching their dollar a bit further.

Advertisers and affiliate marketers should spend the next month focusing on capturing the demographic that will make online purchases solely because of its advertised promotion. This means increasing clicks by clearly stating promotion details in subject lines, search results and display ads.

If you have a promotional campaign for your product, just contact the AKMG team and we will work with you to make this holiday season a prosperous one!

This entry was posted on Thursday, December 3rd, 2009 at 9:33 pm and is filed under Leily's Blogs. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.