In my time spent as an Affiliate Manager, I am learning more about what affiliates deem as an amazing offer vs a mediocre one, based on conversion rate, epc or just plain old money.  As we all know, epc is often the proven winner, but that is not always the case.  For example, in the affiliate manager’s role, we can easily assume if an offer that pays out $20 has a 5% conversion rate with a $2 epc - it is a true winner.  I am finding out there is much more than just epc and conversion rates.

For an affiliate that promotes via email, the most important part is the offer getting in the user’s inbox…. then the open….. and of course, the lead/purchase.  The part we don’t see on our end is how many emails were sent out, how much money was put into the specific drop or what the affiliates are expecting for their ROI.  We just have what is in front of us - what we can’t see is what else was put into it - that is until we get an idea from the affiliates.  This is why it is so important to know what your metrics are - what you look for and how many emails were sent on a specific drop.  By understanding what was put into an offer, we can have a true understanding if an offer performed well for our affiliates or what else is required to turn it into a profitable campaign.

I want to make it an effort to find out what works for you - whether you want an offer that has tons of clicks, you want a high epc or you want to earn $2,000 per drop.  By knowing this I will do my best to follow the offer’s true performance according to your metrics and know if it was a hit or a miss.  Of course my goal is always to give you a offer that will be a success.

This entry was posted on Friday, September 26th, 2008 at 3:06 pm and is filed under Laurie's Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.