I was looking through our network and noticed that there are many offers being overlooked, because new offers tend to steal the glory of the older ones. Many of the seasoned offers do not have poor conversions, nor are they losing money for our affiliates - they are just getting lost in the shuffle.

I understand that we often look for the next best offer to come along, but we tend to lose sight of those offers that have performed well in the past. Sure, they have been in the network for a while, but if they have been successful, why not try them again?

I recommend that affiliates review what has done well for them in the past and throw those offers in their rotation. If new creatives or different subject lines are needed, that is a simple fix. You might as well make money from offers that already have been proven, because many times those are the ones that can make you the most money.

This entry was posted on Monday, July 28th, 2008 at 4:53 pm and is filed under Laurie's Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.