The Company with the One-Stop-Shop
Posted By Josh Feldman - August 22nd, 2008
In advertising and affiliate marketing industries, it seems as though technology solutions have to be well sought-out to be obtained. In any case, it is nearly impossible to satisfy all of your tech-related needs in one place. Finding the one-stop solution for efficient and well-planned tracking, strategical analytics, and optimized customer relationship management.
At this very moment, most have to deal with the headache of finding all of the little bits and pieces to make their systems and, ultimately, businesses, run. That is unnecessary and lacks the key elements that are required for huge, repeatable shared successes.
The PPC publisher may have a great place to go for their solution, but what if they also want to run emails? What if an emailer wants to be involved in search publishing as well?
The question to be asked is, “Why does every single, multi-venue industry partner have to go on a scavenger hunt to find technology to manage their businesses?”
That question makes my head hurt, and makes me a little angry. But, hey, it’s like ‘they’ say, “if you don’t like it…change it.”

