Right off of the bat, many people think that if a system is not compatible with another system, or if policy restricts software changes on their end, that there is simply no way of moving forward because of incompatibility.

Simply put, there is no such thing as incompatibility.  Any “incompatible” situation is merely one waiting for a solution.  I have never come across a situation in our industry where getting a client’s technological inner workings in order and connected to the proper systems was impossible.  It is always a matter of thinking ‘through the problem’ and finding a solution ‘around the problem’  if both sides of the equation remain non-malleable.

Many clients have come to us recently with the need to implement custom solutions to get their offers working properly or, on the affiliate side, to work around their outdated or temperamental systems.

That’s just what we did, and that’s our policy!

I was just in San Francisco over the holiday weekend and I came up with the perfect analogy.  If there is water separating a valley, and there’s no way to remove the water to travel across, back and forth, to each side, then you must build a bridge.

Although my code compilers don’t think so, it really is that simple.  Where there is seemingly no solution, build a component, or mitigating agent, that will allow each party to work properly with its’ counterpart.   Proper planning, innovative thinking and well-engineered processes will yield stable solutions without fail.

In regard to any technology, it has been, and always will be, my motto that “anything can be done.”  That’s who I am, and that’s who AKMG is.

This entry was posted on Friday, September 5th, 2008 at 7:56 am and is filed under Josh's Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.