AKMG - Cyber Monday numbers
Posted By Jack Burke - December 1st, 2009
The Thanksgiving holiday has come to an end, and we know what that means - the official kick-off of the Holiday shopping season. Many of my friends decided to put their game-faces on and trek to the malls for Black Friday (I should have recommended they wear helmets and shoulder-pads - for mere survival). I, on the other hand, was someone who wanted to wait until Cyber-Monday for all of the deals. Many of my friends have never heard of Cyber Monday - but I informed them how similar it was to Black Friday - without the threat of losing your weave fighting over the last Taylor Swift Band Hero video game.
This is the first time where I actually looked in my inbox searching through some great offers - opposed to just deleting the standard commercial emails. According to a prediction by Shop.org, 87.1% of retailers supposedly ran Cyber Monday promotions, up from 72% back in 2007. Email clearly was the main channel for promoting offers coming from the Cyber Monday extravaganza. Sales were up a total of 14% since last year - and this number will likely continue to grow in the future. ”We are seeing good online buying momentum because people are looking for the very best deals, and are going online for the most convenient way to shop,” John Squire, chief strategy officer, Coremetrics, said in a report Tuesday.
A reason for this momentum might be from the simple passing of knowledge about Cyber Monday. A lot, I mean a lot, of my friends and family had no clue about Cyber Monday. Simply because they never heard of it. After I told them, they were excited to check out the deals. Online shopping has become almost as commonplace as shopping in-store. So there is no wonder why there is a momentum gaining speed, thus leading to increased sales from years past on Cyber Monday. And I’m sure next years numbers will shoot up again. Happy Holiday shopping to all, and to all a good night!
