After testing and tinkering for months now, Google has finally rolled out an updated look. You may have noticed the changes this past week. Here’s a quick rundown on what’s new with the new Google.
Simpler Logo
Nothing crazy here, but the new logo on Google.com is a little bit leaner and cleaner.
Left Nav
Once you enter in a search query, you’ll notice a new left nav on the SERPs. The new left nav makes it easier for you to refine your search query to search for everything (default) or look specifically results in news, images, videos, maps, books, blogs, shopping, updates and discussions. Again, all these fancy nav options are there to help users refine their search queries in a quick and easy way.
A Bunch of Other Stuff on the Left Nav
Google visitors can also sort their search results by time, by proximity or social-ness and there are additional options to view related searches, a timeline, filter for sites with images, page previews and use the fancy new Wonder Wheel tool.
What Does It All Mean?
With the SERPs getting a facelift, and with more universal search results and other features popping in all the time, it’s becoming much more difficult to grab the attention of search users and prompt them to take action. Whether you’re targeting paid or organic traffic, creating compelling headlines/title tags and attention-grabbing ad copy/meta descriptions is absolutely essential if you want to succeed in today’s spruced-up Google SERPs.
