Univision is but the latest media conglomerate to launch its own ad network, targeting the less-cluttered Spanish-language media and mobile market.

Univision’s Spanish-language web sites include US, Spanish and Latin American sites and reportedly has significant reach to the U.S. Hispanic audience. It boasts a broad range of content sites from such as entertainment-oriented Caracoltv.com and news-focused Perfil.com to sports-minded Tycsports.com and business-centric Ambito.com (ay dios mio, was that a mouthful).

Mucho dinero at stake too, affiliate fiends, so put down that margarita and pay attencion. There are more than 48.6 million Hispanics in the U.S. (17% of the total U.S. population) and the group yields $964 billion in buying power. This will grow to $1.1 trillion by 2010. I’ve noticed multiple networks featuring Spanish-language versions of their top offers, including your friendly neighborhood AKMG (Dish en Espanol, Your Baby Can Read, er, Tu Bebe Puede Leer!, etc.).

In the past year, internet penetration among Hispanics has grown almost five times faster than among non-Hispanics, according to the Univision Partner Group website. And don’t even get me started on international health continuity in Spain and gaming/downloads in Latin America…

While you’re waiting around for your (increasingly competitive) French campaigns to get back up, consider testing south of the brie and baguettes to sangria and serrano… Spain (and Italy) are growing hotspots for health and beauty. What are you waiting for tortugas, expand your reach in what you already know works and deepen your pockets in doing so.

Mamasita de AKMG

PS - Get your vote on para la ppc.bz, and andale already!

http://www.affiliatesummit.com/pinnacle-award-nomination/

This entry was posted on Tuesday, December 1st, 2009 at 4:10 pm and is filed under Eleah's Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.