El Bloggo de Ranto de la Affiliate Marketing
Posted By Eleah Portillo - July 10th, 2009
If you missed me last week it’s because I spend a fabulous week in Baja Mexico for some well-deserved R&R. After two days snorkeling, kayaking and tequila sunrise-ing in the peaceful city of La Paz and a day surfing and salsa dancing in Todos Santos, the hubba bubba and I headed for our final destination, Los Cabos. And rest assured, all was as fabulous as imagined. Swimming with dolphins, sailing around the arch, and taking in the Pacific. It’s true, I really missed you as much as you missed me…
And yet, after my I couldn’t help but think, “Man, does Mexico really need another spring-break destination with American franchises? The hawking, the senor frogs, the el squids, the booze cruise, the Christmas lights and zebra print….everywhere. Not to mention the $40 quesadilla…sigh.
When Mr. Porrrrrtillo (have to roll the “r’s” since my story is about Baja) pointed out that they found a successful profit model and built their city with what has brought in the dough in other Mexican beach cities, i.e., spring break-esqe saloons, I couldn’t help to rant about how much more money would be brought into Cabo in the long run if they planned, zoned, and worked to preserve some sort of charm or city brand. Perhaps even just branded as a grownups playground, or a sunbather’s sanctuary, or even just an alternative to I mean, it’s all lovely, Cancun, Acupulco, the lot of em. But must they all blow whistles whilst pouring tequila down my, I mean, one’s throat? Innovate and invest in the long term, compadres!
And I couldn’t help but think of all of the hundreds, nay, thousands identical offers out there in affiliate marketing. You all know what I’m talking about.
I couldn’t help help but to keep thinking about the obvious relation to affiliate marketing. Publishers, don’t reinvent the wheel, but take a few seconds to think about what works in affiliate marketing…really think about it. What is the underlying motivational and design factors driving consumers to click, submit, and free trial away? Think about what would assist you in making a decision.
Marketing is an art and a science. There is a formula to success, yes. That is the science. But the art part is what you put in to make it yours. Brainstorm and think outside the (diet) box. What are other, unique ideas you can work on to promote and face less competition? Which principals worked from your last campaign and how can you apply them in your next one?
Work harder and actually think about testing and innovating and you will be handsomely rewarded. Steal landing pages and you will be moderately compensated in the short term, but with little learnings to apply to your next campaign and thus no long-term stability. No mas rantas para mi. I bid you adios…
Besitos,
La Blogisita de AKMGita
