How We Attract Affiliates
Posted By Chris Mello - February 19th, 2009 
The question is always raised; Hey Affiliates? Why should you work with AKMG? When we work to recruit affiliates, we attract the best publishers possible. With the proper work, we find affiliates who will make a difference in our program. Publishers and advertisers do business with AKMG because we attract high quality advertisers and high quality publishers. We have that type of reputation because we focus on excellence first and let it naturally attract good quality publishers. Here is four ways we do it:
Website
It starts with having an effective website. You know how they say, “you only have one chance to make a first impression”. A potential affiliate can be turned off by a boring, cluttered or uninformative website right away. Your site should reflect your personality as a company. Having a fresh innovative approach to the industry and your programs is key to separating yourself for the “other guys”. The site should showcase your product or service, offer informational details to visitors and clearly state your offer and any guarantee.
Product or Service
The product or service you offer is critical. Effective affiliates look for products or services that will sell, because they want to make money, right? When they look at your website, will they see good information for your customers and about your affiliate program? Is your website clear and concise? Many websites are cluttered and challenge the visitor to find the important information. Potential affiliates will notice these problems.
Affiliate Page
Your website needs an “Affiliates” page. Think of this as home where all the essential information is contained. Some sites seem to hide the link. If you have a good program and are seeking new affiliates, make it easy to find you. When you design the “Affiliates” page, share the following information:
• Describe your product or service.
• Clearly explain your commission and terms in an easy to understand way.
• Provide thorough details of the promotional support that you offer.
Affiliate Mangers
They are the link between the publishers and the network. The better
the AM’s the better the publishers will perform. Affiliate must:
-Be in constant communication with there publishers
-Provide up to date information about offers, payouts, stats, etc…
-Be friendly and available to assist publishers in any way.
In summary, the proof is in the pudding. Make sure you have a quality product that will sell. Create an attractive website which is informative. Clearly state what you offer your affiliates, and how we can maximize their business versus other networks. These specific items can entice or discourage a potential affiliate. We have these things in place before you try to attract quality affiliates in order to prove you have a quality program that effective and driven affiliates would want to represent.
So how are we doing?
Talk to me,
Chris Mello
