Black Friday Online Bargains
Thursday, November 20th, 2008If you walk down the street in Miami, you can’t help but notice “SALE” signs screaming at you from store windows or even worse “GOING OUT OF BUSINESS” signs. They are everywhere and it seems as if they are growing like weeds. I’m sure it’s like this across the U.S. but between the real estate market & foreclosures in Miami and now restaurants and stores going out of business, it seems like we are living in the twilight zone. The ones that are still in business are struggling and are desperate for business, hence the SALE signs everywhere. So some of us are in luck as Black Friday has come early this year.
I think that e-tailers and performance based marketing can benefit from the tough times that brick and mortar stores are facing right now. As stores offer more sales & discounts, more people flock to the store which makes the shopping experience a nightmare. For those that want to avoid the hassle and unruly crowds, internet based deals will be a welcome option to purchase gifts for the holiday. I would advise offering deep discounts that can only be used online, from the comfort of people’s homes. Take advantage of the fact that people are busy and have a ton of discount options thrown at them daily. Offer them relief and a discount that can be had in the click of a mouse.
Everyone involved will be happier…the e-tailer, the performance based marketer and the consumer…this way we all make money!










