I recently found out there are networks out there providing supplemental content for high traffic sites. Basically if you are a blogger you sign up at a network such as Blogburst.com or PajamasMedia.com if your blog makes the cut it will be available to to site owners to syndicate your writing.

Why do it?
Syndicating your blog will bring traffic, exposure and sales. Your posts will be seen by a larger audience, which you will gain exposure and gain some readers yourself.

Worried about rankings?
If you are concerned about your rankings being damaged by duplicate content - don’t. Google crawlers are good at figuring out where the initial post was made, as search engines generally identify duplicate results and filter out all but one. They have ways to figure out the “original” post but looking at things like when it was published first and which has most links pointing to it.

Expert Advice
Create a different version of the content to syndicate than what you write for your own site. Make your version more detailed and the one you are syndicating more summarized. Always include a back link to your site, so readers and trace back to your site. As your own blog sites gains more traffic you will want to have more control over the content and the revenue generated from it, so keep you long term goals in mind (such as developing your own ranking) when negotiating syndication partnerships and don’t give up total control over your content that you’ve worked so hard to develop. Make sure your partners are merely concerned with providing content for their readers and not on using your content for rankings themselves.

This entry was posted on Monday, February 16th, 2009 at 8:19 pm and is filed under Advertisers, Blogroll, Everything Else, Publishers, Shanti's Blogs. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.