So you’ve got your killer product that you’re going to sell on a CPA…you have your merchant accounts set up…your marketing collateral is ready to go…now it’s time to sit back and watch the sales come in! Right? Well this is true but it only lasts so long. As an advertiser, you need to constantly tweak and refresh your landing pages in order to keep consumers interested and excited about the product. You need to give them a compelling reason to fork over money on the Internet and in this tough economy.

I’ve come up with a few ways to improve your landing pages.

1. Add video to the page to engage the consumer and help them understand the benefits of your product or service
2. Improve load time so that the consumer experience is enjoyable
3. Change up the marketing copy and product benefits to see what works best for your target audience
4. Eliminate unnecessary items on the page - avoid clutter!
5. Have consistent creative and an integrated approach to your marketing
6. Make sure your forms function properly
7. Test, test, test to see what works best!

It’s usually the little things that can really make the difference like increasing the size of your call to action button which will lead to increased conversions. Take the time to review these ways to improve landing pages listed above and you’ll be on your way to the top of your vertical!

This entry was posted on Friday, October 3rd, 2008 at 2:38 pm and is filed under Advertisers, Tara's Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.