My first thought was to try and title this ‘The Affitting Room’ buttt I’m not sure that conveys as straight forward of a meaning as my usual word-mergers… so I thought I’d spare you the end-of-the-day confusion. So you’re welcome for that.

What I want to talk about though is the offer ‘testing’ process in Affiliate Marketing. It really requires an open mind and the realization that no offer is ever going to convert perfectly for everyone. There could be one offer that does fantastically for one Affiliate, and horrendously for another.

Yes, I know what you are thinking… this is exactly like shopping for jeans.

One pair of jeans will look great on your friend, but then you try them on and want to die right there in the fitting room. This does not mean the world is ending however (even though it may sometimes feel like it). This just means that you have to keep trying on different pairs until something fits. The better attitude you have going into the situation, the easier–and less dramatic–it will be.

Now, before I gag you with this horrendously cliche metaphor, let’s get to the point.

It is so important to not give up after one unsuccessful offer, but to keep trying out as many as possible until you hit a jackpot! There are so many “spicy hot” offers out there, but what is important to realize what it is that gives it the “spicy.” It’s not just the offer, or just the Affiliate’s list. It’s a combination of the two…it is their chemistry if you will. In the spirit of Valentine’s Day, let me be your cupid and let’s find a perfect match shall we? (hmm maybe I should’ve saved that one for a Friday closer to Vday…bummer…)

So let’s all keep open minds in the ‘Affiting Room’ (see, that wasn’t so bad now was it?) and not get discouraged if a few offers don’t have the right fit. Let’s keep going until we find something tailored perfectly for you… or until you hit the jackpot.. or find that perfect fish in the sea.. ahhh I’m sorry I can’t stop.

Bottom line is, the only way to really know if something is a good fit for you, is if you try it on.

Second bottom line is: End of day on Friday + Nerd Alert = Metaphor Madness.

Have a great weekend everyone!

This entry was posted on Friday, February 1st, 2008 at 6:29 pm and is filed under Advertisers, Michelle's Blogs, Publishers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.