Comments on: The CPA vs. CPM Debate http://www.akmg.com/blog/advertisers/the-cpa-vs-cpm-debate/ Performance Based Marketing Topics Wed, 07 Jan 2009 21:32:58 +0000 http://wordpress.org/?v=2.3 By: Alex http://www.akmg.com/blog/advertisers/the-cpa-vs-cpm-debate/#comment-871 Alex Thu, 14 Aug 2008 15:20:32 +0000 http://www.akmg.com/blog/advertisers/the-cpa-vs-cpm-debate/#comment-871 Your blog is interesting! Keep up the good work! Your blog is interesting!

Keep up the good work!

]]> By: John A http://www.akmg.com/blog/advertisers/the-cpa-vs-cpm-debate/#comment-791 John A Fri, 01 Aug 2008 00:16:11 +0000 http://www.akmg.com/blog/advertisers/the-cpa-vs-cpm-debate/#comment-791 CPA has major flaws, i.e. attributes of purchase. i.e. how does an advertiser know if someone shops online, then walks into a store and purchases a product - which btw is a VERY common method among working professionals. Also, what does it say about the value of the network you're placing your CPA buy? If they were truly valuable, wouldn't they be CPM? There's a pandora's box of issues related to metrics and CPA. So I think it really comes down to how well, or better put, how sophisticated an advertiser is in terms of the internet, media and measuring/comprehending results. ...and that's my 2 cents. Social media of course takes this to an entirely different threshold, truly leaving CPA in the minor leagues. CPA has major flaws, i.e. attributes of purchase. i.e. how does an advertiser know if someone shops online, then walks into a store and purchases a product - which btw is a VERY common method among working professionals.

Also, what does it say about the value of the network you’re placing your CPA buy? If they were truly valuable, wouldn’t they be CPM?

There’s a pandora’s box of issues related to metrics and CPA. So I think it really comes down to how well, or better put, how sophisticated an advertiser is in terms of the internet, media and measuring/comprehending results.

…and that’s my 2 cents.

Social media of course takes this to an entirely different threshold, truly leaving CPA in the minor leagues.

]]> By: Mike Harmon http://www.akmg.com/blog/advertisers/the-cpa-vs-cpm-debate/#comment-594 Mike Harmon Mon, 09 Jun 2008 18:38:18 +0000 http://www.akmg.com/blog/advertisers/the-cpa-vs-cpm-debate/#comment-594 I discovered your homepage by coincidence. Very interesting posts and well written. I will put your site on my blogroll. :-) I discovered your homepage by coincidence.
Very interesting posts and well written.
I will put your site on my blogroll.
:-)

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