Ok that’s a tongue twister, I know, and way too much to deal with on a Monday morning. But it’s something that we all face on a daily basis. Choosing the right payout is not an exact science and is sometimes a combination of luck, a great landing page & offer. But for the rest of us, the payout is something that really needs to be analyzed and considered on a larger sense rather than just thinking about it in terms of a specific industry. For example, we may have a debt offer that pays $18 on a 1st page submit with 6 fields which is directly competing with an auto loan offer that pays $14 on a 1st page submit with 6 fields. Even if $14 is the highest “auto loan” offer payout out there, we’re going to have a hard time gaining traction on the offer because our emailers will want $18 for a 1st page submit with 6 fields, regardless of the vertical. Emailers really only care about payout, number of fields collected (or in more general terms, what is expected of the consumer) and metrics. The vertical means very little to them. This is sometimes hard for an advertiser to realize and accept. But if this is taken in consideration, picking the perfect payout may be easier than we think.

I’m increasingly working with advertisers who are coming to AKMG because they are interested in affiliate marketing but don’t necessarily have an offer, landing page, creative, payouts, etc. already available. So I’m working with them to structure their offer and obviously the payout is one of the items that advertisers are most concerned about. It’s hard to make people understand that they have to compete with what other verticals are paying out and that affiliates don’t care what they are promoting - they just want to promote offers that convert! Each day is a learning process for all of us which is what keeps this business interesting.

By the way, I wrote an earlier post called “Addicted to Technology” but technology isn’t my favorite thing today considering I wrote and published this blog posting last Friday. When I was browsing our site this morning, I realized my posting wasn’t there and only a draft version with 1 sentence was saved in our admin system. So I had to re-write this from scratch…oh well, life goes on!

Ok back to the grind - have a great week! For those of you in the snow, now is the time to come and visit me in Miami…it’s 75 and sunny here!

This entry was posted on Friday, February 8th, 2008 at 1:03 pm and is filed under Advertisers, Everything Else, Tara's Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.