Having multiple email partners is a topic that has been coming up a lot in the past few weeks with my advertisers and potential new advertisers. While I understand the logic that having a ton of email partners equals the maximum number of leads, there is the other side to that school of thought. As an example, just because you have 20 emails partners, it doesn’t necessarily mean that you’ll hit your capacity or goal each month in terms of volume. Some of our most successful campaigns were when we were the only email partner and were able to greatly exceed their monthly sales goals.

It makes sense if you think of it from a publisher’s perspective. There are many networks out there and they are all hounding the publishers on a daily basis to run their “fantastic” offers. But if a mailer logs into a bunch of networks and sees the same campaign over and over again, the offer loses its appeal. Mailers are looking for offers that are unique and different from the status quo so that they can give their audience something special…leading to higher conversions and more money! If an offer is everywhere, it means it is already saturated in the marketplace and people have most likely come across at it some point so fewer people will convert. If this was another kind of marketing, that might not be a bad thing but we’re PERFORMANCE BASED MARKETING. So conversions are all we really care about!

Let’s keep the unique offers with limited distribution rolling onto AKMG and we’ll all be much happier! We’ll even forget this debate about which is better: multiple or limited email partners.

This entry was posted on Monday, June 16th, 2008 at 2:57 pm and is filed under Advertisers, Tara's Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.