Going to bat for $1
Posted By Tara Zottola - January 25th, 2008
Who would have thought that my life post-MBA and struggling to get out of grad school in one piece, would be defined on a daily basis by fighting over $1?? I certainly wouldn’t have imagined that and to tell you the truth, I couldn’t be happier. I’m fully prepared to fight for that last $1 on the CPA…who am I kidding, I spent half of this week fighting for $.10…and I’m not ashamed to admit that! When in grad school, you try to imagine how you’re going to use what you learn in your next job and I don’t think they had a lesson in fighting for dimes - or maybe I just missed that day! In all seriousness, I’m happy to do it if it keeps our affiliates happy which in turn makes our advertisers happy. I’d rather forge long term relationships with a smaller number of key people and keep everyone happy than give low CPAs to a huge group.
On another note, Trey, our production person, and I had a conversation this week about the kinds of offers are run in our space and what we think about on a daily basis. If you take a step back and look at some of the campaigns, they are SO bizarre and hysterical - colon cleanse systems, get rich quick biz opp offers, psychic readings…and the list goes on! It still amazes me what people will buy online and freely give away their data to receive something, anything for free (which as Michelle pointed is really nothing - “click here for a FREE sample”… oh and please read the fine print carefully because you’ll be auto charged $39.99 every other week for this FREE sample!!). Don’t get me wrong, thank God people do this or else where would we all be? I don’t even want to imagine…
OK, back to the grind…the more I work, the closer it is to the weekend here in sunny South Beach!
