We were in Las Vegas early last week for DMA 08 - the largest direct response marketing show. It was my first time at DMA and it was definitely an experience to remember…I mean, it’s not every day that you get your picture taken with Elvis! Attendance was down from last year but the exhibit hall was still full of direct response marketers who were anxious to talk about their specialty and expertise. It ranged anywhere from list brokers (there were a ton of these companies there!) to call center management to direct mail printing to graphic design work. Some of the people that we met did a bit of online marketing but for others, it was foreign concept. It’s always challenging to explain what you do, especially CPA marketing, to someone who doesn’t even understand basic online marketing. It was good practice to simplify an explanation of our business and what we do.

In addition to exploring the exhibit hall, we re-connected with some of our publishers and advertisers - the usual trade show suspects! We had really good meetings and we’re working on some really innovative stuff. It’s surprising how many ideas you can get from an offline direct response show that are easily translatable to online. Now we have a mini travel break before heading to ad:tech NY (link to ad:tech site) and then it will be back to our comfort zone surrounded by online people.

Please contact us to arrange a meeting in NY.

This entry was posted on Monday, October 20th, 2008 at 10:02 am and is filed under Advertisers, Tara's Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.