Creating an Effective Landing Page
Posted By Tara Zottola - June 20th, 2008
I spend most of my day evaluating various offers and landing pages. So I’ve developed a bit of a keen eye in terms of what to look for on web pages and what works. The whole purpose of a landing page is to quickly “sell” someone on your product or service. People online, more than other mediums, only give a landing page an instant to check it out and make a decision either to fill out the form/purchase something or click over to another web page. So you’ve got to make the page that consumers see the best it can possibly be in order to catch their attention in that first instant.
Here are some general helpful tips…these might seem obvious but so many of the pages that I come across do the exact opposite:
1) Keep the design simple and uncluttered
2) Have a clear call-to-action
3) Keep as much pertinent info above the fold
4) Put the data form field on the right hand side of the page - people’s eyes naturally start reading from the left and gradually move to the right side
5) Have a kick butt offer that people want!
If you want to learn more about effective landing page optimization, I recommend the “Landing Page Optimization” book by Tim Ash. We consider Tim a friend of AKMG and the foremost leader in the field. Don’t be a cheapo….go get the book
