It’s hard to think just how many meetings, lunches, dinner and events are jam packed into such a short time frame – Ad:Tech came and went extremely fast this year and Kim and I arrived on Saturday and left on Thursday. This was by far one of the most fulfilling shows on a personal and business level, and it wasn’t just because we were living at the gorgeous St. Regis hotel for 6 days. It was rather exciting to close the acquisition several days before the show, and travel to San Francisco as AKMG, A Neverblue Company. (CHECK OUT OUR NEW LOGO!) We had quite a large amount of representation and members of the team manning the booth at all times. Our new affiliate managers are hustlers and if you fit the mold of a potential traffic gangsta of an affiliate, you definitely weren’t getting by them without giving them a business card! For those of you who stopped by the booth looking for a deck, just be sure to keep in touch with your affiliate manager because we will have one shipped directly to your home or office. The print is pretty slick, but for the sake of surprise I won’t give too many details other than good ole' Franky Blue Eyes graces the top.
AKMG also sponsored the Mailer Meetup for the first time and was very pleased to have done so. The event turned out to be a pretty big success, and the location was very unique while capturing the spirit of San Francisco. It was really exciting to introduce the CEO and VP of Neverblue to our mailer clientele and also show them just how knowledgeable in email the AKMG team is. Since so many of the team attended this show, there were a lot of events we were able to have a presence at such as the Hitpath BBQ, The Engage BDR party and the Marketers Ball. (Thanks for the invites!) All of these parties were fun – But not as fun as the tables we hosted at the Clift on both Monday and Tuesday night. I know I know.... EVERYONE goes to the Clift every year, but it is the spot of Ad: Tech to see and be seen. Most of the times you can get more networking done at the Redwood Room lounge than the actual event show itself! Just in case you were wondering – yes I was there with the usual champagne and stilettos!
The exhibit hall was packed as always, and the AKMG booth always poppin’. Kim and myself even spoke at the conference about the Benefits of Email Marketing for brands. Our speech was a solid 10 minutes, but filled with information to support that email is in fact one of the most profitable forms of CPA marketing. As the industry continues to evolve, so do the conferences on both productivity and benefit levels. Above all, the relationship strengthening opportunities that Ad:Tech brings is worth all the travel, hustle and hangovers because relationships are the key to success in affiliate marketing! Kudos to the Ad:Tech team for putting on such a successful event and thanks to all our clients that took the time to meet with us!
